In a scenario where the market is not showing any signs of growth, what is the likely role of sales promotion? It is used to create top-of mind awareness among consumers. They mimic the look and feel of the platform on which they appear. Firms spend an average of only about 2.5 percent of their sales dollars on advertising. They may be aimed at a firm's own employees. Advertising effectiveness is easily measured by looking at the sales results. many magazines serve only special-interest groups. In order to let customers know about this product, an advertising campaign should emphasize: A farmer's cooperative in California is sponsoring TV ads aimed at getting Americans to eat more garlic. Because consumers are becoming less and less price-sensitive, the use of sales promotion is increasing. Reminder advertising is used by primarily by established brands or in a follow-up to a more extensive ad campaign in order to remind the consumer about the product or service, or to introduce new life or new theme into existing campaigns. ADM is engaged in: Which of the following is NOT a concern in selecting the advertising media to use? A meeting reminder is set unexpectedly when you send an email message to an Exchange Server user Symptoms. These are all examples of _____ appeals. A dealer can pay to have its name, address, and telephone number appear at the end of the commercial. 108. Sears advertises its "DieHard" auto batteries as "even better than your original battery." True False 109.More money (in the U.S.) is spent on advertising than on sales promotion. To increase a firm's market share by 20 percent this year. A. the ad agency that created the ad could share responsibility in any action brought by the FTC. Which of the following would most likely be the reason for FRI Phones Inc.'s decision? A print ad for flood insurance lists twenty reasons why every homeowner should have flood insurance. Unlock to view answer. reach, frequency, impact and cost. Ad agencies often have access to their client's confidential information, increasing the, Natalie St. John, brand manager for a cookie producer, says that she is looking for a "full service" advertising agency. A manufacturer of computer printers has decided to add scanners to its line. Which of the following is most likely to spend less than 1/10 of 1 percent on advertising as a percentage of sales? Sales results are affected by no marketing-mix variable other than price and promotion. For a limited time, find answers and explanations to over 1.2 million textbook exercises for FREE! Which of the basic media scheduling patterns would be most appropriate if an advertiser wanted to spread the media’s effects evenly across the duration of the campaign? ... informative advertising B)persuasive advertising C)reminder advertising D)developmental advertising E)comparative advertising. It is not applicable for generic consumer products. An advertiser cannot use an actor to represent a consumer. Fossil emphasizes style and fashion in its advertisements, and Rolex stresses luxury and status. Which of the following disadvantages would most likely affect this campaign? B) Sales calls are more economical than reminder advertisements. "Target the mass market whenever possible.". David Oreck advertises Oreck vacuum cleaners via commercials that run on national radio programs. A supermarket manager should use ______________ advertising to increase store traffic during the middle of the week. Direct competitive advertising focuses on ________. "We want our TV ads to really promote the product.". 165. Creative advertising that lacks flexibility and artistic value may have a greater impact on the target. "See your Hewlett Packard dealer to learn how an affordable portable printer can make business travel easier.". He encourages consumers to "...try my 8-pound Oreck vacuum for free for 30 days," and to return it if they aren't satisfied. Which of the following would be a type of advertising used in the evaluation and trial stage of the adoption process? The answer to these questions is inspiring. C) It is much less expensive than a flighting schedule. Answers: It attempts to assign a personality to the brand. Merchandising aids and promotional allowances are sales promotion activities aimed at. The message "Get your daily dose of vitamin C with orange juice" is an example of which type of advertising? Reminder ads for a product work best in which stage of the adoption process? Which of the following is true about sales promotion? Sales decline B. Turbulence C. Market maturity D. Market growth E. Market introduction 157.Which of the following is true of pioneering advertising… These commercials provided by the manufacturer for local use are an example of: What is the objective of pioneering advertising? From those aspects, it provides reminders to make every moment count for something. What is the objective of competitive advertising? Price reductions given to channel members to encourage them to advertise or otherwise promote a firm's products locally are called ________. For each of the following statements decide whether it is true (T) or false (F). Disprove the following theorems. True False 111. A. When a previous visitor to Amazon.com returns to the site, the online retailer will instantly know whether that visitor made a previous purchase based on the ___________ it placed on the visitor's computer during the first visit. For an intermediary, a sales promotion would mean all of the following except. They should be more specific than personal selling objectives. intermediaries (wholesalers and retailer). determine the kinds of advertising needed. Which of the following statements about advertising agencies is FALSE? Focusing a company's advertising on its name and prestige is called ______________ advertising. Identify the correct statement about sales promotion activities. Which of the following sales promotion activities is aimed primarily at wholesalers and retailers of a product? Which of the following is true of pioneering advertising? Which type of advertising is considered useful when the product of a firm has achieved brand preference or insistence and the firm needs to primarily reinforce its previous promotion? Apparently, in addition to having the agency purchase media, she wants an agency to help. A. may try to improve a firm's image with shareholders. Multiple Choice . To Remind It helps turn potential customers into adopters. A. Which of the following is most likely to spend 2.5 percent on advertising as a percentage of sales? E. Ad spending for television in the U.S. in 2015 was about: Ad spending for radio in the U.S. in 2015 is about: Ad spending for magazines in the U.S. in 2015 was about: Which of the following advertising media would be best for achieving the widest reach? Competitive advertising which makes specific brand comparisons-using actual names-is ______________ advertising. Inside specialists or outside consultants handle the sales promotion activities of firms. When measuring advertising effectiveness, which of the following is true? Which of the following types of advertising would most likely be used by an oil company that wished to improve its reputation after an oil spill? Captive audience, but outdoor has very short exposure times and cinema has primarily a, To guarantee good media selection, the advertiser FIRST must clearly specify its. Which of the following is true of competitive advertising? Which of the following statements about advertising on the Internet is(are) true? Glitter, Inc. advertises its "gold-tone" jewelry on TV, along with a toll free number and the message "operators are standing by now to take your credit card order." The main objective of ADM's television commercials is to build goodwill for the company and to improve relations with current and prospective shareholders. Nissan's Altima advertises the performance of its new luxury sedan by showing it side-by-side with competing brands, like Lexus and BMW. To Inform 2. A. Essay . To choose the best advertising medium, you have to: A. decide what target market(s) should be reached. Question 50 1 out of 1 points Which of the following is true of reminder advertising? In the United States, which of the following has the power to control unfair or deceptive business practices, including deceptive advertising? When a firm spends its resources on advertising and sales promotion, which of the following is likely to occur? How should the advertising objectives of a firm be? FRI Phones Inc. always used the services of ad agency West, Smith, and Wiley, to create advertising campaigns for its products. A. Canada bans any advertising targeted directly at children. expecting the promotion to go on forever. It tries to develop selective demand for a specific brand. When a firm offers advertising allowances to firms further along in a channel, what is the likely benefit it gets? ... for the following advertising objectives: a.informative ads b.comparative ad c.reminder ads. The commercials are much higher quality ads than most local lawn mower dealers could afford by themselves. "We want our advertising to create favorable word-of-mouth promotion for our product.". Substantiate your decision (a reminder: in case you wish to prove that the statement is false, a single counterexample provides a sufficient argument). Spending on direct mail has sharply declined due to rising postage rates. Reminder B. Which of the following is true about a continuous advertising schedule? This preview shows page 29 - 33 out of 34 pages. Would you try to change async def reminder(ctx, *time, **reminder): with async def reminder(ctx, time, *, reminder):? The purpose of the channel is to provide gentle reminders that one day you will die. Course Hero is not sponsored or endorsed by any college or university. The company should hire outside consultants who are specialists in sales promotion to manage the task. A business products company that depends on e-commerce. Advertising effectiveness should be measured against advertising objectives. When an advertiser pays a fixed amount (e.g. ADM does not make products that are typically sold to final consumers; it makes business-to- business products. Which of the following questions should be used as a criterion when evaluating creative output? Which of the following scenarios illustrates how sales promotion can erode brand loyalty? b. However, ADM is a major advertiser on news and public affairs programs that appear on national television networks. They are dependent on the advertiser and have a mixed viewpoint. Price reductions given to channel members to encourage them to advertise or otherwise promote a firm's products locally are: Which of the following types of advertising is most associated with the confirmation stage of the adoption process? Introducing Textbook Solutions. 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