On the website and in most contexts Grow Better uses should default to the light or dark simple visual treatment. Some colors, however, indicate specific uses or actions (particularly for web & presentation slides). In these instances, we want the graphics to be the main element, and the Sprocket to act as a subtle sign of the HubSpot brand. Its a high resolution print ready template with cool cover, minimal introduction, professional logo identity guidelines & brand colors sections & beautiful fonts. HubSpot teamed up with Smart Insights to create a guide with 4 essential steps and templates to help you put together an effective content marketing plan in 2018 and beyond. Free Style Guide Template - Figma Resource. In your HubSpot account, navigate to Marketing … In your HubSpot account, navigate to Marketing > Lead Capture > Forms. Fonts, sizes, colors, and all that good stuff. Avenir Next Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789, Avenir Next Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789, Avenir Next Demi-Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789, Avenir Next Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789. To ensure a unified brand, it is important to use these colors and these colors only. You can find more information on templates in our documentation. Find HubSpot apps for the tools and software you use to run your business. HubSpot's Blog for marketing, sales, agency, and customer success content, which has more than 400,000 subscribers and attracts over 4.5 million monthly visitors. HubSpot Sprocket in monotone white on black. Find training and consulting services to help you thrive with HubSpot. In the left panel, select Blank template to start with a blank form, or a pre-made template to start with a form with fields for a specific use case. Get access to HubSpot's most popular marketing resources. Light greys are primarily used as background colors and for icons. See the full brand guide here. Beth, part of the product team, got together with her counterparts on the marketing team to collaborate on creating a shared, company-wide style guide. Hear from the businesses that use HubSpot to grow better every day. HubSpot blog post and blog listing page templates are coded files. Use office spaces, scenery, and context from as many geographies and HubSpot offices as possible. Don't use color text on top of color backgrounds. Jamie Oliver has an extremely thorough brand style guide, covering logo placement across all of its kitchenware products. Sales software for closing more deals, faster. Easily drag and drop your brand's assets into this template for downloadable and shareable brand guidelines. Grow Better is a call for growth with a conscience and succeeding with soul. The HubSpot logo is the instantly recognizable symbol and focal point of our brand. Starting with the very basics, a useful writing style guide for blog contributors will detail specific, desired formatting information. Style Guide . In these cases, photography is typically paired with a header, subheader, and a button. Start organizing all of your marketing in one place today. Overview of HubSpot's free tools. This is one of the most minimalistic style guides that I've seen -- and yet, it houses a ton of useful information. The Sprocket should not be misinterpreted, modified, or added to. A content style guide is a documented set of guidelines and rules that break down your brand personality, and how it is (and isn’t) expressed through your content. Find training and consulting services to help you thrive with HubSpot. There is a setting for HubSpot forms to not include any css from HubSpot. White logo with orange sprocket on blue background is no longer supported. No attempt should be made to alter the logo in any way. During that time, I've listened to feedback, helped with numerous customizations, and feverishly took notes on how I could create the single BEST template series. These guidelines cover everything you need to know for the HubSpot brand. 3) Starbucks. Every single template you need to crush it. Do not rotate, warp, or disproportionately scale the logo. Simply download and create your amazing branding guide right away. Do not rotate, warp, or disproportionately scale the Sprocket. The brand, which provides online education and certification for professionals, makes this simple statement that speaks volumes: “The HubSpot product voice is clear, helpful, human, and kind.” Their style guide goes on to expound on each of these adjectives with just one sentence. Plurals. This is the hub for all brand guidelines, usages, and assets. The Ultimate Guide to Entrepreneurship. Filter . The main call-out is don't use color on color. ZERO coding required. Ebooks, Guides & More. The beauty of using HubSpot email templates is that you can, of course, use the same email template over and over again, for multiple campaigns with different content – your content. This article includes how to create and … This section of your writing style guide should also give some guidance on sentences and paragraph structure. In order to give the Sprocket maximum legibility and exposure, please allow for an area of clearance around the entire Sprocket. Premium plans and free trial. ... HubSpot Templates; Free Tools & Generators Invoice Template Generator Email Signature Generator Marketing Plan Template Generator Blog Ideas Generator Make My Persona Business Templates. Eerie is our default icon color, complimentary of Obsidian. There is a fallacy out there that to grow you have to be ruthless. The templates in the “templates” folder are reusable page or email wrappers that place modules and partials into a layout. Download your Content Style Guide Template Download Now. When in doubt, represent the minority as the majority. The HubSpot Wordmarks are logos for HubSpot sub-brands: i.e. Free Templates All of HubSpot's templates, in one place. Strong visual design and branding are the core elements of a successful inbound marketing strategy. Get a primer on how inbound helps your business grow better. This gives the Sprocket prominence and ensures that it will not be obscured or diminished by other surrounding elements. Here are some guidelines to follow to ensure proper contrast, legibility, and color balance. (Use all white Sprocket instead.). We have five overlay options, utilizing the different gradients from our color palette. Always use white text on color backgrounds. Research & Reports *All white and all black variations also available in all three alignment options. Our colors are bold, enthusiastic and full of energy. The language used for sylesheets would be CSS (Cascading Style Sheets). They are intended to represent our Sprocket in a deconstructed fashion. 4 Tips for Building Your Own Style Guide. Use subjects and settings that reflect the diverse array of HubSpot's users and customers. And the first step to brand consistency is, of course, a clear brand style guide. Create apps and custom integrations for businesses using HubSpot. Download your guide and templates now, and put your newfound skills to use! In the left panel, select Regular form. Marketing software to increase traffic and leads. Use these energetic colors to complement primary colors and break up white space. Be cognizant of not overusing gradients, using flat secondary colors as a fallback. You can use these templates for free, without attribution. Use other secondary colors and gradients to add splashes of color and vibrancy to web pages and designs. Primary colors, as you may have noticed, are used in the HubSpot logo and should also be used to attract attention to something of importance. Onboarding & Services. Red text indicates an alert or that something is wrong. HubSpot themes, site page, landing page, blog, system page, email templates. Do not create a team or department logo outside of these guidelines. (Use all white logo instead.). They can style everything from layout, to colour. Official compound team names like HubStars are exceptions, but going forward please refrain from compound naming. When designing, sometimes an icon just doesn't cut it. Our icon library was created with accessibility in mind. Photography is used in web page headers, as the background in large CTAs, and in presentation templates. Illustrations are used to help visualize offers, moments of celebration, and challenging concepts or education. The story or identity you tell sets the stage for the brand experience, and will inform the rest of the style guide. Gypsum is used to break up both color blocks and white space. The distance of clearance should be the height of the Sprocket from the base of the center circle to the top of the longest arm. One of Theodore M. Bernstein's best style books is Dos, Don'ts & Maybes of English Usage, but it fails to point out that most incorrect due to's can be … Filter resources. Using "Sorbet" orange for the Sprocket instead of "Lorax". In the upper right, click Next. Kick start your business with our hand-curated collection of ready-to-use templates. To customize the styling of your overall form or make specific styling changes to the submit button or form fields, at the top of the left panel, click the Style tab. Take 30 seconds to sign up for your Content Calendar. Hear from the businesses that use HubSpot to grow better every day. Orange Sprocket on top of any color. Illustrations help visualize a challenging concept or add delight to an exciting moment. Build a champion HubSpot site with less than half the time required. A few notes on SEO in your style guide can mean the difference between content that makes it to the top of a search engine results page and content that dies in obscurity. Editorial brand style guide template. We’ve also included free Venngage style guide templates to make documenting your style guide as simple as possible. Do us a favor and update your logo if you realize yours is outdated! Use these energetic color combinations to break up white space and add depth to a design. That's why it's so important to use the logo exactly as specified in these guidelines. This style guide, which should be the bible for intelligence writers, attempts to be catholic in its approach to English usage. Free and premium plans. In general, these are communications where the HubSpot brand has already been established—either through use of the full logo, in copy, or by voiceover. Our typography guidelines include H1–H6's, body copy, how to denote a link, micro copy, and micro headings on both white and color backgrounds. Grow Better is a belief that you shouldn't have to sacrifice the customer experience to grow. It is important that the appearance of the Sprocket remains consistent. Agency. Don't use color icons on top of color backgrounds. Showing 1 - 15 of 78 . The color palette is used to add depth, boldness, and vibrancy to your pages and designs. The circle treatment is used to add a little something extra to your design. Always use white icons on color backgrounds. Free and premium plans. Source: Spotify. Typography. HubSpot primary logo on top of any color. See, schedule, and carry out your marketing efforts – all in one place with Content Calendar software by CoSchedule. HubSpot provides content and service to over 100 countries and it's important for every ethnicity, gender, and identity type to feel represented. Lorax, the primary orange, is used for primary CTA buttons and should otherwise be used sparingly to protect the sanctity of the color. The style guide allowed her to finish in about a day. This advanced tutorial for digital marketers will teach you how to create a content style guie for your brand. Explore our sales, agency, and app partnership programs. Icons are used to assist copy in representing instructional and actionable meaning. This gives the logo prominence and ensures that it will not be obscured or diminished by other surrounding elements. Not only do we believe this is flawed logic, we know there is a better way to grow. departments and teams. Their function is to bring visitors, users, or other viewers to the point of the narrative. Explore Template Collections. Photography overlays are a great way to add contrast to images that are overlaid with copy. Avoid using Candy Apple as a text color. In order to give our logo maximum legibility and exposure, please allow for an area of clearance around the entire logo. You can download those guidelines below: Don't write headlines, headers, body copy, or CTAs in all caps, Don't use an ampersand unless it's part of a branded term, Sentence casing is most commonly used, with title casing being generally reserved for headings only, Use all white logos, copy, and icons on photography with color overlays, If a person is particially cropped out of an image, make sure not to cut off the top of the head, Drop the saturation to create black and white image behind the color overlay, Stretch or distort an image in a way that cuts off subjects heads or faces, Awkwardly crop someone's head, shoulders, or body, Choose a photo that's so busy with people that it competes for the viewer's eye with the copy, Only circle treatments 1 and 2 can be used within the frame of a design, Circle treatments 3–6 should bleed off the edge of the design frame (treatment 2 can be used inside or outside of the frame), Don't bleed circle treatment 1 out of the frame, Don't contain circle treatments 3–6 inside of the design frame, Use white treatments on color or gradient backgrounds, Only use orange gradient circles on white backgrounds, Rotate, expand, or shrink patterns to fit your design, Deconstruct treatments to recreate your own (keep treatments in original patterns), Combine multiple circle treatments in one design together, Use gradient circle treatments on color backgrounds, Support or indicate an action a user might take, Help the design be easily scanned and understood, Help users better understand repeating patterns, Decorate or fill white space with an icon, Combine many icons together to create an illustration, 40x40px is the standard (and largest available) icon size for web, 16x16px is the smallest icon size for web (do not drop below this size), Offline icon sizes may vary based on the size of the execution, Help communicate with the customer at important times, Fit illustrations seamlessly with the tone of the copy, Add an element of joy or playfulness to your design, Use illustrations as a reflection of the brand's values and style, Overuse illustrations to the point of annoyance, Confuse readers by using an illustration that doesn't match the content of the page, Overpower your page or design with illustrations, Create illustrations in a style inconsistent with brand-approved illustrations, Use illustrations on an already colorful background, 300x300px is the standard (and largest available) illustration size for web, 100x100px is the smallest illustration size for web (do not drop below this size), Offline illustration sizes may vary based on the size of the execution. HubSpot Sprocket in monotone black on white. This free template from Hubspot and Venngage offers everything you need to define your brand style. Developers. Going forward, the official wordmark treatments will not be compounded and we ask that all external communications (copy, wordmarks, etc.) The #1 TOP REVIEWED template pack for HubSpot is CLEAN. Search. The style guide even allows you to download an icon version of its logo, making it easier to represent the company without manually recreating it. Read marketing, sales, agency, and customer success blog content. Showing 1 - 5 of 5. The type family for HubSpot is Avenir Next. I have to say that it is, by far, one of the best style guides that I've ever come across. It's also possible to clone a HubSpot template layout to HTML, and customize it as a coded template.. Please note: forms that appear on HubSpot pages can only be custom styled on a page-by-page basis. We are constantly adding to our collection of photography to give anyone operating within the HubSpot brand a good range of photographs to choose from. Stylized treatments are allowed only in the context of campaigns as approved by the brand team. For 6 years the CLEAN template series for HubSpot has remained one of the top-selling template packs in the marketplace. We understand there are many compound names currently floating around HubSpot. The old logo is still floating around out there. HubSpot logo overlaid on color background. Kick start your business with our hand-curated collection of ready-to-use templates. Jamie Oliver. Be thoughtful when representing humans. You can add some drag and drop modules that will be reflected across both of these templates, but most other changes must be done in a coded template file.If you need help customizing your HubSpot blog, you can find design partners on the HubSpot Partner Directory.. Our Brand Style Guide template is designed to help you lay the foundation for your brand's logo, fonts, colors, and more. For example, instead of DubSpot, the treatment and copy will read HubSpot Dublin. From HelpSpot to DubSpot, these names are internally known and loved. Get access to HubSpot's most popular marketing resources. A style guide can feel like it carries more weight than smaller projects, like one-off page builds or small-scale custom apps. Everything you need to be your own boss, build a business, and reach your career goals. Software for providing first-class customer service. All your contacts and companies, 100% free. This style guide details out exactly what Material Design is and how Google uses it. Discover awesome Figma resources, freebies, templates and more. Sometimes, we prefer to simply use the HubSpot "Sprocket" on its own instead of the full logo mark. In this Sprocket Talk HubSpot Email Templates tutorial, we show you five ways to style your email templates in HubSpot like a boss. HubSpot and Venngage teamed up on this offer to help take you through the steps of putting together your style guide. Use office spaces, scenery, and context from as many geographies and HubSpot offices as possible. The HubSpot logo should never be smaller than 100px in digital or 35.5mm in print. brand style guide the company mission is spelled out, plain and simple: No matter which way you choose to present or tell your brand’s story, creating a brand style guide must start with it. A stylesheet is a page or pages attached to each of your web pages that are used to style elements on your pages. Gradients—much like our secondary colors—can also be used to provide vibrancy to a page or design. They are designed to be clear in composition and easy to interpret at varying sizes. Take courses on the latest business trends, taught by industry experts. In the upper right, click Create form. If you're using a color background, don't use color icons or text. No attempt should be made to alter the Sprocket in any way. Content management software to power websites. Here's a way to spot the difference between old and new. do not use compound naming. This free, 12-page content style guide template will arm you and your team with one of the most powerful -- and overlooked -- content marketing tools. Alternatively, there will be situations in which we will want the HubSpot brand to appear more recessive—such as on T-Shirts, other merchandise, or environmental graphics like a wall mural. The first HubSpot style guide was created in 2012 when it became apparent the product team and the marketing team were developing slightly different approaches to the brand style, voice and tone. Never reproduce the Logo or the Sprocket at a size smaller than these recommendations, as it will result in the loss of their impact and readability. Your website visitors will be scrambling to give you their contact information in exchange for your valuable ebook! Obsidian is our text color. For example: Lorax is often used for primary CTAs, and Calypso indicates that something is clickable. We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. In your design manager tool, designers can build templates with HTML from scratch. Humans naturally associate with familiar people and settings. The Sprocket should never be smaller than 28px in digital or 10mm in print. When their customers succeed, they do too. How crazy is that? Get help if you have questions about using HubSpot software. This color indicates that something is clickable. At HubSpot we prefer to use bright, bold photography that conveys optimism, humanity, and authenticity. IMPACT is digital sales and marketing company focused on empowering business leaders with the education, tools, training and support needed to grow their companies and careers. The best way to organize your content. Calypso is used for text links. Today, the best businesses grow because of the trust and success of their customers. Take a look at the Hubspot Academy style guide. Using the Sprocket to represent the letter "O" in a word. The systematized structure of our wordmarks ensure consistency throughout the company. Hubspot COS Design. Although they're fun to say, as a brand we no longer support compound naming in workmark treatments as they decrease the value in our brand name. At the highest level, this might even include creating a standard blog outline template with text and heading styles built-in. Start a Free Trial. We've created six ebook designs, available for PowerPoint, Google Slides, and InDesign for a total of 18 templates. The logo should not be misinterpreted, modified, or added to. It's an aspiration for achieving business success with soul. Modern design. Marketing Hub Marketing automation software. Most blogs look for short paragraphs, so while you’re on the subject—you mi… When we use Grow Better as a tagline we capitalize both the G and B. Free and premium plans. We have four categories of icons: action, editor, utilities, and view icons. Its orientation, color and composition should remain as indicated in this document—there are no exceptions. Secondary colors are used to provide vibrancy to a design. Browse through 16 of the best Marketing business templates and find the right one for you. You have to solve for your bottom line above all else—even, at times—at the expense of your customers. Find a partner in our global community of service providers who can help you grow. Looking for font hierarchy? We get it, they're pretty similar to the untrained eye. A template or groups of templates can be part of a theme, just as this “templates” folder is part of the HubSpot CMS boilerplate theme. The Ultimate Collection of Resume Templates for 2018. Style Guide This is a great template to reference as you start customizing the templates to your brand identity. Home. *Always mathematically center the Sprocket. Without a brand style guide, you run the risk of having to reinvent the wheel every time you sit down to write an article, create an image or work with a third-party. Get up-to-date research and data on hot business trends. When it comes to color, there aren't many "dont's." Create apps and custom integrations for businesses using HubSpot. We have also compiled guidelines and some brand instruction for specific disciplines. It is important that the appearance of the logo remains consistent. Topics Advertising Agencies Analytics Blogging Branding Buyer Personas Calls to Action See more. Use subjects and settings that reflect the diverse array of HubSpot's users and customers. Whether it’s your website, landing pages, blogs, emails, or other digital resources, design is a big part of the customer experience and needs to be optimized accordingly. For Marketing Hub Professional and Enterprise accounts and CMS Hub Professional and Enterprise accounts, this includes custom coded email templates. This color is great for maintaining a clean page or banner without it looking white-washed. Don’t worry, thinking this is the cheap or easy way out and that your lists won’t be made to feel special by going this route.

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